Strategic Growth. Proven Results.
I’m an eCommerce and omnichannel leader who loves turning big ideas into measurable growth delivering end-to-end strategies for global brands. I'm a proven expertise in integrated product marketing, retail activation, and digital commerce that accelerates sales and strengthens brand equity. Adept at turning in-store and online consumer insights into high-impact campaigns across DTC, retail, and third-party platforms. I’m at my best when bringing creative teams, data, and strategy together to build digital journeys that inspire, connect, and convert. Recognized for building strong cross-functional partnerships and leading data-driven programs that increase discoverability, optimize conversion, and enhance customer loyalty.
Expert In:
DIGITAL STRATEGY & PLANNING
Increase conversion rates +12% with creative digital strategies that are designed to improve the sales funnel process.
ECOMMERCE AND OMNICHANNEL MARKETING
Define & roll out CPG strategy roadmaps to grow revenue online and with 3P partners such as Amazon, Uber, and other web channels.
CONSUMER JOURNEY AND ENDGAGEMENT
Manage eCommerce teams and agencies to help grow consumer engagement +300% and retention +45%
SALES PLANNING STRATEGY & ACCOUNT WIRING
Designed multi-layered sales-driven tools to manage $700MM+ product portfolios in ECom and retailers, such as Amazon, Costco, CVS, Home Depot, Kroger, Publix, Sam's, Target, Wal-Mart, and Wayfair.
NEW PRODUCT PLANNING AND DEVELOPMENT
Directed key product launches to successfully sell +$150MM of new products online and in-store.
TEAM LEADERSHIP MENTORING AND COACHING
Built and led high-performing ecommerce teams, driving collaboration across marketing, operations, IT, and merchandising to deliver business growth and operational excellence.
MARKETING AND SALES DEVLOPMENT
Developed creative strategies to lead, manage, and execute a $700MM sales plan of a multi-layered product portfolio.
INNOVATIVE MERCHANDISING AND MARKET EXPANSION
Created display program to drive 32% sales increase.
P&L MANAGEMENT AND COST ANALYSIS
$400MM P&L budget responsibility. Reduction of cost by more than 5% on production.
Top Skills
Numbers Don't Lie
20
Years of experience
7
Awards
100+
Team Members Coached
and Managed
22
Countries and International
Partners Managed
Top Skills
How can Ken help today?
Developed in-store and online merchandising strategies for CPG products to drive average basket sales +7% while applying key analytics to build omnichannel experiences, brand market share, and consumer loyalty.
Omnichannel Marketing
Includes (plus more):
Account Experience
Lead digital transformation projects, aligning marketing, merchandising, and ecommerce execution.
Digital Transformation
Top Skills
Developed in-store and online merchandising strategies for CPG products to drive average basket sales +7% while applying key analytics to build omnichannel experiences, brand market share, and consumer loyalty.
Omnichannel Marketing
Includes (plus more):
Account Experience
Lead digital transformation projects, aligning marketing, merchandising, and ecommerce execution.
Digital Transformation
Marketing Strategies Through Video
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